IT leaders are under constant pressure to handle an increasing influx
of requests as digitalization and complexity grow. While many rely on
demand management processes to bring structure, achieving an efficient
way is not so easy. Without a clear understanding of the origins of the
demands and their prioritization, a shared accountability between IT and
business, and clear responsibilities, IT is left reacting instead of steering.
Standardized processes alone cannot resolve this. Instead, a strategic,
integrated demand management approach is needed. It should foster
a joint decision between IT and business, filter unrealistic or unsound
demands early, and ensure that IT capacity is invested in initiatives that
deliver real value. Without this, the system risks grinding under its own
weight, leaving IT reactive, misaligned, and overwhelmed.